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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week.

Ethics 91
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

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Good News for Leaders, Here’s What #Millennials Like About You

Deirdre Breakenridge

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication.

Ethics 218
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Behind the Headlines with Poppy MacDonald

Cision

The energy of the team is palpable, and I felt fortunate that in that aspect, the organization, while far larger in size and scope and now sitting in a gorgeous new space, was the same as when I worked here before. What advice do you have for those looking to begin a career in the communication field, specifically political communications?

Policies 120
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PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5

Energy 68
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Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. Branded strategies require a certain degree of brand presence prior to link building.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107