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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits.

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Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. Content Marketing World Conference and Expo. Tech industry.

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? 7,500/month.

Agency 84
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 78
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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Who Should Attend? AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.