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Protected: How to Measure the Value of Public Affairs

Institute for Public Relations

There is no excerpt because this is a protected post.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. As communications and PR teams, we often act as brand guardians and must fortify the perception of key figures within our organization to maintain credibility.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy.

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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. Those that do are likely to have a person with responsibility at board level.

Report 105
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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197
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Book review: Reputation in Business

Wadds Inc.

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.