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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. appeared first on Firefly Communications.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications. This is where PR excels.

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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Social Targeting on Snapchat. Snap Lifestyle Categories.

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How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. What if you’re not a consumer goods maker or a TV producer?

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