Branding Industry Print Trade Shows 
Konnect Agency
MARCH 20, 2024
Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. is our favorite pre-show promo.
5W PR
FEBRUARY 22, 2023
Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. It’s important to create thorough, professionally designed press releases that conform to the industry format. What is a Product Launch Strategy?
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Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Authenticity is the currency that builds and sustains trust.
Sword and the Script
JANUARY 24, 2023
Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. The context in which your content appears can impact brand safety. Buy reprints and hand them out at a trade show.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.
Sword and the Script
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.
5W PR
DECEMBER 18, 2019
It’s important to create thorough, professionally designed press releases that conform to industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Press releases were done long before the days of the internet, though now they are mostly handled online.
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