Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

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Trade Shows Leadership Airlines Corporate 271

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

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Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

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How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

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Crisis Management Crisis Airlines Viral 149

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands. How did you handle it?

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Television Travel Tourism Pitching 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

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Storytelling Social Media Sports Strategy 60

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4

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Examples Transportation Media Tourism 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Watch this week’s PR Tip here.

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Pitching Video YouTube Viral 130

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Stephen Knight, VapeJoose ’ s CEO says, ” Social media has been our greatest form of marketing. Get specific.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Mainstream media.

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Airlines Reputation Journalism Crisis 180

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. Our lives as we knew them changed. Our industry as we knew it changed.

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Digital PR How To Reddit Engineering 71

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Flatiron Communications

NOVEMBER 14, 2014

” The implications of social media-driven sharing as the primary means to grow readership are enormous for online publishers, but perhaps even more so for PR and marketing professionals who also are charged with building audiences — albeit for their clients’ products, services and POVs. I’m dating myself.)

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

” The implications of social media-driven sharing as the primary means to grow readership are enormous for online publishers, but perhaps even more so for PR and marketing professionals who also are charged with building audiences — albeit for their clients’ products, services and POVs. I’m dating myself.)

Media 28

Media Mobile Pinterest Journalism 28

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

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Crisis Local Facebook Social Media 78

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

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Marketing Employee Wikipedia Data 28