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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. Your brand was just getting started on Facebook. Suddenly, brands were paying to reach their audience.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158
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Trending Sources

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 173
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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. This is a good time to increase surveillance of online spaces, as it is likely to be a general discussion of the brand. Keep statement templates on hand and ready to go.

Reddit 90
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Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads.

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How to Leverage Emotions to Boost Digital PR

Cision

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

The image went viral. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22.