PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 182

Media Training Training Interviews Media 182

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said.

Radio 198

Radio Tools Journalism Interviews 198

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

Social Media 120

Social Media Reputation Crisis Media Training 120

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. I really try to maintain my relationships with people who are in media relations.” Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. Your Linked in profile is effectively about creating your own personal brand, therefore if your profile activity is poor, that in itself sends a clear message. Conflicting versions of yourself on different outlets make your personal brand unclear. A stagnate profile.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I’ll continue to write for Forbes and the San Francisco Business Times.

Agency 105

Agency Travel SEO Nonprofit 105

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. Regardless, I treat every media interaction with integrity and honesty. What kind of work do you do?

Local 94

Local Course Community Interviews 94

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Should they rent? PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Overexposure is a common, unwelcome result of sudden celebrity, and an adviser can set an effective pace by serving as gatekeeper and strategist for future media interactions and other offers. A media spotlight is an opportunity to tell a unique story and develop a personal brand if it’s not already established.

Interviews 120

Interviews Conference Exercises Media Training 120

Flatiron Communications

JANUARY 12, 2017

It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. It prefers live TV interviews (vs. Deploy rabid, media-trained surrogates, armed with unwavering narratives, to live TV and like-minded media outlets. Russia’s Media Trolls (May 2014).

Journalism 28

Journalism Guidelines Government Training 28