Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Solo PR Pro

MARCH 16, 2021

Kami Watson Huyse, APR is an author, award winner and the founder and CEO of digital marketing and public relations agency Zoetica Media. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. Brand visibility is key.

How To 97

How To Social Media Community eBook 97

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What do you hope to achieve by increasing your content marketing efforts?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. Common Problem. Just be sure to cite your sources.

Blogging 40

Blogging Guidelines eBook Viral 40

Contently - Strategy

AUGUST 30, 2022

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. ” (Hint: “Because every marketing guru says so” is not always the right answer.). Blog posts into eBooks.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Hint: “Because every marketing guru says so” is not always the right answer.)

eBook 52

eBook Video YouTube Blogging 52

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

Employee 129

Employee Brand Branding Policies 129

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? Be honest about your marketing strategy.

Social Media 40

Social Media How To Media eBook 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. However, some straddle more than one type of mass communication.

Ethics 52

Ethics Communications Print Television 52