Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. This is where social listening tools play a pivotal role.

Trends 195

Trends Marketing Analysis Leadership 195

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media.

B2B 119

B2B Social Media Marketing Media 119

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Brand Branding Education 88

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. Facebook Marketing Strategy. Instagram Marketing Strategy.

Instagram 164

Instagram Social Media Facebook Trends 164

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

OCTOBER 30, 2023

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these methods into research-here-purchase-there journeys.

Video 105

Video Consumer Brand Branding 105

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

Consumer 195

Consumer Publicity Media Analysis 195

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. I mean, who wanted or needed frank media literacy advice from a frozen steak food? Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Agility PR Solutions

NOVEMBER 23, 2021

Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very clear, detailing a shift in social media platforms and video […].

Video 157

Video Social Media Brand Branding 157

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. It’s about creating a unique space that the brand occupies in the hearts and minds of its target audience. What is a brand positioning statement?

Brand 78

Brand Branding Marketing Ethics 78

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting.

Social Media 88

Social Media Media Education Survey 88

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition?

Storytelling 100

Storytelling Brand Branding Consumer 100

5W PR

JUNE 8, 2023

In recent years, social media influencer marketing has become an increasingly popular way for brands to reach their target audience. Brands work with influencers who have a significant following on social media platforms like Instagram, TikTok, and YouTube to promote their products and services to their followers.

Brand 88

Brand Branding Marketing YouTube 88