Agility PR Solutions

MARCH 3, 2024

For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or worst Thanksgiving memories involving one of its products. Trendjacking can come in many forms.

Brand 123

Brand Branding Examples Media Relations 123

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 202

Media Relations Media Pitching Case Study 202

HMA Public Relations

MARCH 21, 2024

It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!

Brand 92

Brand Branding Blogging Strategy 92

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Onclusive

JANUARY 13, 2020

How to use differentiated messaging to increase brand awareness in preparation for an IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive.

Media Relations 305

Media Relations Media Financial Corporate 305

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 389

Blogging Media Relations Media Brand 389

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 105

Media Relations Media Storytelling Report 105

Onclusive

MARCH 11, 2020

How they used differentiated messaging to increase brand awareness in preparation for their IPO. How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Case Study Media Study 195

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Building Public Interest.

Publicity 98

Publicity Brand Branding SEO 98

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Social Media 78

Social Media Media Relations Strategy Media 78

Agility PR Solutions

APRIL 12, 2022

With the media landscape changing, it has become harder to pitch segment producers editorial opportunities featuring your brand. The post 4 ways to leverage broadcast experts to position your brand appeared first on Agility PR Solutions. However, […].

Brand 175

Brand Branding Pitching Media 175

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Agility PR Solutions

FEBRUARY 18, 2022

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

Brand 176

Brand Branding Radio Print 176

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Ronn Torossian

MARCH 25, 2019

For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. The post How Cannabis Brands Can Improve Their Visibility appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 150

Brand Branding Internal International 150

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Onclusive

JANUARY 13, 2020

How Livongo increased brand awareness in preparation for the IPO. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. How Livongo used Onclusive to track, measure and report on the success of their IPO. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Measurement Report 150

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 151

Media Relations Media Print Software 151

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

The Hoyt Organization

JANUARY 23, 2023

Key to this program was launching an in-depth media relations campaign to set the stage in the correct manager, and create a supporting […] The post Raising Brand Awareness in the Cannabis Industry appeared first on The Hoyt Organization. What’s the best way to ensure that its launched appropriately to the right audience?

Industry 52

Industry Brand Branding Media Relations 52

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Public relations can play a crucial role in supporting and enhancing this development. Here are some of the key ways you can help build a strong brand through public relations.

Publicity 62

Publicity Brand Branding How To 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Survey 129

The Hoyt Organization

JANUARY 17, 2023

As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. One of the most effective ways to differentiate your brand is by creating a unique […].

Brand 79

Brand Branding How To Industry 79

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

PR in High Definition

MARCH 24, 2021

Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. The Airbnb brand is strong so getting people to the site is not an issue. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives.

Reputation 108

Reputation Brand Branding Marketing 108

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. Do your public relations campaigns make an impact or fall short of competitors’? So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Earned Media. Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

Agility PR Solutions

MAY 17, 2022

Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. Why is earned media exposure more valuable? […]. It is a great way to build trust and credibility with your audience.

Strategy 156

Strategy Brand Branding How To 156

Agility PR Solutions

DECEMBER 13, 2018

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low.

Media Relations 142

Media Relations Media Resources Brand 142

Sword and the Script

MAY 28, 2019

Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 127

Survey Brand Branding Analysis 127

Agility PR Solutions

JUNE 16, 2021

The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions. Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […].

Brand 155

Brand Branding Interviews Pitching 155