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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

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3 Steps for Effective Crisis Communications Management

Onclusive

Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). A situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. No brand is immune. ” and “What can be done differently in the future?”

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Empower Your Employees and Advocates.

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Responding to Fake News About Your Brand Online

5W PR

Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online. After all, responding to fake news about a brand online requires a proactive and strategic approach. This can be done using social media monitoring tools, search engines, or by setting up alerts.

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How Communicators Can Help Brands Create Real Change

PRSay

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points.

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How good crisis communications has proved essential for productivity during the COVID crisis

Agility PR Solutions

COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees create some semblance of work/life balance.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. Makes sense, right?