Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot continues to flourish because of one solid fact: the product works. Blog : A company blog is a mission-critical element of any effective content strategy.

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Rock the Status Quo

JANUARY 13, 2015

Letting go of the marketing mindset Slowing down to move faster Keeping it simple Understanding the “who” and “why” 1. When social media first began to dominate marketing strategies, EVERYONE was new to it and exploring how to use it effectively. Let go of the marketing mindset. It’s your roadmap.

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5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. You already know about them.

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Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do.

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Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. My go-to example of this strategy done well is Andy Crestodina and the team at Orbit Media.

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Survey How To Reddit Pitching 91

MaccaPR

JUNE 23, 2015

Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros. Keep It Simple (And Consistent): During early attempts at designing graphics for this MaccaPR blog, I thought the more the better!

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Social Media Media Infographics Instagram 48

PR 20/20

DECEMBER 10, 2019

The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. campaign=blog and something.com/page are not considered the same page. Some common segments we use include: Enter the site through a blog page (typically top of the funnel traffic).

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Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. It’s as simple as that. Instead, begin with this vital tip: 1. This may seem like the most straightforward and pointless thing to mention, but even the most experienced PRs get this wrong. . Stick to something as simple as, “I hope you’re well” and get to the point.

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Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Eighteen people responded with some solid predictions that I’m very pleased to present. Here we go…20 insightful PR and marketing predictions for 2018 follows below.

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