5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies.

Analytics 154

Analytics Google Measurement Data 154

Doctor Spin

NOVEMBER 16, 2023

Is there a way to practice clear thinking? As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. I’m on a mission to think better.

eBook 52

eBook Analysis System Data 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Creating: Tools and guides to craft engaging campaigns.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Issues in practice 1. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. How to Measure PR and Marketing Outcomes on Snapchat. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Social Media 40

Social Media Media Measurement B2B 40

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against. A5 PR messaging is just 1 dimension of IC. measurepr.

Internal 40

Internal International Communications Measurement 40

PR 20/20

SEPTEMBER 28, 2016

What’s more, over the years, the practice has more than proven its value. If your team isn’t tying content production to bottom-line outcomes, then leadership likely isn’t making the connection either. Turning action into measurable outcomes. Don’t believe me? What Does Your Leadership Worry About?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

DECEMBER 5, 2018

But it’s also right that the profession recognises that it has a bigger opportunity to maximise campaign outcomes by working across all forms of media and engaging its audiences or publics in a two-way conversation. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

AUGUST 17, 2014

PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 20, 2015

Boom (as she calls herself) promised a fun and rewarding experience, with a fierce declaration about how much volunteers were valued as stakeholders within the Fringe community. I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ).

Community 40

Community Print Twitter Creativity 40