Cision

AUGUST 26, 2015

Contributed: Four ways social can get out of the silo and truly integrate. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. David Armano – @armano. link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). But who exactly are “thought leaders” and why is this so important? So, how do you start building thought leadership in your organization?

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

NOVEMBER 5, 2016

The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. 11 Simple Ways for PR to Score Content Marketing Points.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. April 5 - 7, 2020 | Hartford, CT. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Digital Sales & Marketing World. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

NOVEMBER 15, 2016

Once you’ve made the decision to include multimedia, it is important to have a strategy around what type of multimedia to include, how to include it and how it fits within your overall strategy to maximize the impact of your content. Crafting visuals that meet the exact needs of your audience can be very powerful, but also challenging.

Case Study 40

Case Study Mobile Local Content Marketing 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What practical steps/habits do you take to manage these distractions so you can focus on achieving your goals? But how can you do it?

Writing 114

Writing Social Media SEO Blogging 114