Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stephen Waddington

OCTOBER 12, 2018

A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality. A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. Now please read on. Not in my experience.

Ethics 84

Ethics Employee Policies Video 84

Solo PR Pro

MAY 16, 2023

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” This blog post from Wingspan provides a handy list. Thinking of putting this option into practice?

Insurance 52

Insurance Insurance Policies Local 52

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. That is bad, but issuing an apology and making a change in policy may be enough to fix most of the damage. Refocus some of the efforts from the company and employees.

Crisis 76

Crisis Publicity Policies Airlines 76

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. For MediaSource, this wasn’t much of a change.

System 157

System Community Social Media Employee 157

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Mindful Marketing

AUGUST 23, 2019

” “This suggests that the business community is expecting blowback from their policies, and they’re trying to get ahead of it.” ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter. Check out Mindful Marketing Ads and Vote your Mind!

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Owned media refers to content that is owned by the organization, such as a company blog or website.

Interviews 100

Interviews Publicity Technology Social Media 100

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. Type of relationship, e.g., employee, independent contractor. Do you share similar work habits, work styles and levels of integrity?

System 40

System Government Insurance Insurance 40

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Waxing UnLyrical

MAY 1, 2012

I love that I work at a company whose social media policy is basically “don’t be stupid.” ” And that not only do they try to keep things simple, but encourage employees to participate and engage in social media. So, with all this love, how is it complicated?

Social Media 60

Social Media Policies Ethics Travel 60

Mindful Marketing

MAY 3, 2024

” Questions also can be framed as commands, e.g., if someone wants to know what an eye-catching image for a gardening blog might be, they ask Midjourney to complete a specific task, “Create an image about gardening tomatoes.” It’s been almost seven years since I first asked questions about the ethics of AI.

Ethics 96

Ethics Privacy Radio Sports 96

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Mindful Marketing

FEBRUARY 14, 2021

That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C., ” Subscribe to Mindful Matters blog.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

PR in High Definition

JULY 28, 2016

Every organisation needs to be mindful and make it clear to all employees that plagiarism checks take place on all written material. For example, is plagiarism covered in any HR policies? Don’t assume employees understand the severe consequences of plagiarising someone’s work. Ignorance is not an excuse. You’re better than that!

Web 48

Web Reputation Employee Policies 48