Remove tag covid-19
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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

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6 Ways to Score a Broadcast Interview in the Midst of COVID-19

MaccaPR

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.”

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. Pricing wasn’t listed, because…you have to talk to sales!

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently - Strategy

GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Put a clear subscribe button on your blog homepage and article page. It’s more than worth the $39/month price tag. Signing up for your newsletter shouldn’t feel like a treasure hunt.

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Have QR codes truly been resuscitated from their grave?

The Hoffman Agency

Early on, when the integration with Covid-19 government apps was not possible, hospitality venues used their own versions to drive customers to enter their details. But QR codes, beacons, NFC tags, geofencing options are all touchless options (and points) to explore responsibly and safely when trying to bridge the online-offline world.

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The Publicist’s Guide to Twitter

Konnect Agency

The following editors took to Twitter to share their thoughts on receiving pitches about CBD in the midst of the COVID-19 pandemic — something that some reporters are very open to, but others apparently aren’t. When relevant, tag the people and organizations that may take interest in and retweet your post.

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Articles, blog posts and content picks. Meltwater acquires Linkfluence. According to the announcement, Linkfluence earned about $20 million in sales in 2020. It appears Forbes opens even fewer.

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