Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

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Meeting Report Automotive Media 75

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. Finish this sentence: If I am not reporting, I am … In meetings! What advice do you have for PR people that want to pitch you?

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Meeting Media Pitching Newspapers 89

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

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Reddit Software B2B Technology 179

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

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Transportation Meeting Report Media 92

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

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Automotive Meeting Report Media 93

Bianchi Biz Blog

MAY 20, 2024

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am … Cooking, hiking, playing board games or following Pearl Jam around. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch.

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Automotive Engineering Meeting Media 92

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. I’ve noted each of these.

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Meeting Report Automotive Media 76

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Finish this sentence: If I am not reporting, I am … Doing a crossword! Repeated emails!

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Meeting Energy Local Media 99

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Do you work with Baby Boomers? It’s Google.

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Real Estate Publicity Television Local 130

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. If a story topic interests me, I expect I will report and write a better story. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

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Automotive Report Meeting Transportation 56

Bianchi Biz Blog

NOVEMBER 12, 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles. I was a reporter for Automotive News Canada in Toronto. I started before that as a reporter and editor for my college newspaper and interned at Bloomberg News, where I got my first taste of automotive reporting.

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Automotive Meeting Report Media 52

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch. What elements or characteristics do you look for in a story?

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Automotive Meeting Report Media 55

Bianchi Biz Blog

FEBRUARY 6, 2023

Being one of the first to report on Elon Musk’s strategy of using government subsidies and support to build is business empire. I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. I am very fortunate.

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Automotive Technology Meeting Transportation 76

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

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Real Estate Video Report Twitter 214

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

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Pitching Media Relations Survey Advertising 112

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Transportation Meeting Newspapers Media 101

PRSay

APRIL 19, 2021

When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

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Media Newspapers Google Energy 197

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to tell stories about everything.

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Report Fashion Pitching Journalism 68

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. The newspaper newsroom workforce is 20,000 positions smaller than 20 years ago – almost cut in half. That means there are fewer reporters to pitch your stories to.

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Media Relations Media Newspapers Radio 127

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. What advice do you have for PR people that want to pitch you? Know your industry.

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Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

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Media Relations Automotive Media Newspapers 102

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

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Media Relations Media Survey Pitching 113

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 73

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

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Pitching Newspapers Writing Social Media 60

Bianchi Biz Blog

AUGUST 21, 2023

It was the first time I was doing on-my-toes, breaking news reporting in a while and it was a wild time as no one really knew what to expect. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

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Meeting Automotive Engineering Journalism 74

Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. Just understand the volume of material we get.

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Meeting Automotive Media Newspapers 79

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

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Meeting Automotive Media Transportation 83

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad. .”

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

NOVEMBER 6, 2023

I come from a creative writing background; I’m great at writing and editing, but before I took my job at Microwave Journal journalism hadn’t crossed my mind since working with my high school newspaper. Finish this sentence: If I am not reporting, I am … Editing. What advice do you have for PR people who want to pitch you?

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Meeting Engineering Journalism Media 94

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. but they are people too.

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Media Relations Media Newspapers Print 83

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

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Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series. Timeliness. I also look for innovation, a strong character and impact.”.

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Automotive Journalism Interviews Engineering 87

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals. But as the digital landscape evolved, so did PR. Digital PR emerged as an extension of traditional PR, incorporating new platforms and tactics.

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Digital PR SEO Engineering eBook 83

Bianchi Biz Blog

NOVEMBER 1, 2021

I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo.

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Meeting Automotive Media Newspapers 76