Blog Interviews Media Training Writing 
Cision
OCTOBER 6, 2015
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!
ImPRessions - Crenshaw Communications
JUNE 20, 2019
For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Leadership events. Speaking opportunities.
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Communications Conversations
OCTOBER 18, 2017
The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Fun post to write. I felt great.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!
Remote PR Jobs
SEPTEMBER 25, 2023
Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.
Bianchi Biz Blog
APRIL 3, 2023
I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.
ImPRessions - Crenshaw Communications
MARCH 17, 2017
From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.
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