in-pr-marketing-sales-nothing-works-without-clear-goals Blog Related Topics 
Buzzstream
OCTOBER 21, 2021
When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.
Bianchi Biz Blog
JANUARY 7, 2021
As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.
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OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.
Bianchi Biz Blog
JANUARY 24, 2022
AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.
Cision
APRIL 20, 2015
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. Use headline formulas.
ImPRessions - Crenshaw Communications
DECEMBER 12, 2017
Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. Site design can be an individual choice, but there are some things a PR website should NOT have. The canned proposal. Staff turnover. Scheduling difficulties.
PR 20/20
DECEMBER 10, 2019
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. Everything is trackable. Everything is trackable.
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