Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

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The Hoffman Agency

MARCH 20, 2017

Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). advertisements). But, try bringing that down one notch.

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Waxing UnLyrical

JANUARY 26, 2020

There are factories of fraud around the world where hundreds or thousands of people are working together to commit ID fraud and credit card fraud. We are going to see fake news stories published and fake speeches synthesized from CEO’s remarks, speeches and earnings calls. Kennedy ) or see others anywhere we want. What do I mean?

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PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Yet while stakeholders from various disciplines quoted in the media were virtually unanimous in criticizing the anchor’s dual role, there was little consensus on several questions—all of which have broad relevance.

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PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Yet while stakeholders from various disciplines quoted in the media were virtually unanimous in criticizing the anchor’s dual role, there was little consensus on several questions—all of which have broad relevance.

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Journalism Reputation Ethics Corporate 40

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders.

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PR Conversations

JULY 20, 2015

Boom (as she calls herself) promised a fun and rewarding experience, with a fierce declaration about how much volunteers were valued as stakeholders within the Fringe community. Observations on a company of communal stakeholders. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

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Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Sound PR practices are essential if you want to build connections with your target audience.

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The Hoffman Agency

JULY 23, 2019

No problem,” we might enthusiastically reply, “so where’s awareness at today, and how far would you like it to increase? To undertake primary research amongst a representative set of customers to establish current perception, and to do the same 12 months down the line to see how the needle had shifted, isn’t a cheap task. From 2 to 6?

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Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S.,

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Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? They are adding owned media, paid media, and shared media to their traditional earned media offering. The goal is to make your team adaptable for increasingly fast changing communication requirements. The result?

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Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. They paid to control what they wanted to say, when they wanted to say it, where they wanted to say it and how they wanted to say it. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

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PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Gregor Halff’s response to Q8 of the PRoust Questionnaire.

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Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

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Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. . #1 I’ve included data and links to third parties wherever appropriate.

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