ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It’s better for everyone if objectives are precise. Insufficient research. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

JUNE 28, 2018

What is The Overall Audience Perception of a Campaign or Product Launch? Understanding social context and being able to dissect things like negative mentions around your new product release or announcement can offer insight into what resonates with your audience and why.

Analysis 40

Analysis B2C Case Study Product Launch 40

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media. Offer up media opportunities, where appropriate.

B2B 120

B2B Trends Product Launch Report 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Our own Chris Harihar offers some sage advice on navigating the world of B2B conferences. A B2B company can set itself up for success with some logistical planning and research. B2B tech conferences can often get monotonous. See our earlier post for tips on how social media drives B2B PR. Choose wisely. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. The agency life is the only life I’ve ever known. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MARCH 28, 2017

An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Industry PR (B2B). Another agency I worked at ( Spotlight PR ) provided specialised services in media relations, industry PR (B2B), and marketing PR. Poor online reputation. Single PR project. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Earned media from a reputable source your audience trusts is going to have the biggest impact. Furthermore, trust is an increasingly critical factor in both B2B and B2C purchase decisions.

Content Marketing 40

Content Marketing Marketing Media Reputation 40