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10 Facts PR Influencers Know to Be True

Onclusive

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. In most instances, PR professionals only see about 5% of the traffic and actions their PR drives because traditional marketing attribution only tracks PR mentions when there is a link,” said Iliff. “We

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2 Keys to Successful Influencer Marketing: Analytics and Trust

Cision

Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. In the weekly podcast InfluencePros , hosts Heidi and Todd discussed with special guest Rebekah how to get results from influencer marketing, honing in a key first step. ” – Rebekah. Key points: 1.

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Guest Post: When PR Opportunity Knocks…

Deirdre Breakenridge

To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff.

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Rebekah Iliff (who was on last month’s #measurePR chat) is one of the smartest people I know, so when she told me they were launching PRTech.co this week, I paid attention. I asked Rebekah what PR pros should be ready for in the new PRTech landscape. rebekah iliff techpr' promises to do.

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When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

, we’ll be chatting with the brilliant and beautiful Rebekah Iliff of AirPR. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. I hope to see you there: Tues., 4, 12-1 pm ET. Thank you so much for hanging in there with us. Have a great weekend… and happy Halloween!

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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

Consider this recent case study (well, it’s not a case study yet, but it is recent work), which I discussed with Rebekah Iliff over at AirPR’s blog : “We recently wrapped a project with a client in the education space; they were launching a new online offering. And analytics are at the heart of this approach.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. A4: Knowing which pubs and authors “get” your brand and tell stories in a way that gets people to move toward some action. Here’s some of what we talked about.