Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Stephen Waddington

MAY 10, 2022

It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. The report is a damning read on a fast growing and emerging part of the creative sector. "As

Marketing 78

Marketing Government Sports Advertising 78

Cision

JANUARY 11, 2016

News, features and analysis. Marie Claire Creative Director & Project Runway Judge. American television host and actor. Television Critic for The Hollywood Reporter. “I Child of television. TV criticism, analysis, reviews, and podcasts! 6ymRsrYGpI. — BBC Breaking News (@BBCBreaking) January 11, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. No one will read it.

Study 144

Study Media Relations Media Measurement 144

OnePitch

DECEMBER 13, 2022

That’s marketing on platforms, marketing on television. You name it, we cover it but, again, with that in-depth analysis.”. [00:02:34] The most recent one I did is about Tiktok’s Head of Creative Agency Partnerships team, Krystle Watler. “We [Digiday] run the gamut when it comes to covering all things digital.

Pitching 52

Pitching System Video Television 52

Mindful Marketing

MARCH 12, 2021

When we watch a television series, a feature film, or a Broadway show, we know that the actors are not the actual people—it’s a morally-acceptable accommodation that Alec Hill calls “ mutual deceits.” Doing so also may steal a sense of pride from African Americans today. Not necessarily.

Film 74

Film Television Examples Analysis 74

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

AUGUST 12, 2016

This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Maxim Behar

NOVEMBER 18, 2021

It is worth it when you take a project to know if you can do it, to develop it, if you have the strength, the vision, if you can invest enough energy and enough creativity in this project. Let's start with the analysis of the individual formations and just mark the winners “We Continue the Change". Exactly the opposite. This is over.

Government 52

Government Television System Leadership 52

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Creativity is back.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225