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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Christopher S.

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5W CEO Speaks at Harvard Business School on Crisis

5W PR

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

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Lufthansa’s crisis communications approach to Germanwings disaster

Mark My Words

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. A multimillion pound crisis business has been built on this premise. Read more expert opinion on the issue on The Drum.

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#CrisisRoundup of Awesome Links: Weeks of September 15 and 22, 2014

Melissa Agnes

From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Facebook Changes That May Impact Your Crisis Communication Reach. Upcoming Webinar: Crisis Response Strategies for In-House Counsel. Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All.