Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

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Shift Communications

FEBRUARY 20, 2019

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Don’t just perform traditional PR, use data-driven PR !

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Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics'

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Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

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Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Our reporting has stepped up. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients.

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Shift Communications

DECEMBER 21, 2018

As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. With a plethora of digital tools, SaaS programs, and technology at our fingertips, it seems we are able to access more and more data. Once Q4 hits, end of year reporting becomes right around the corner.

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5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

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Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Casey Egan. Account Executive.

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Beyond PR

MARCH 30, 2018

Siri, find me the top food and wine reporters. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. in the mid-Western U.S.

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Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

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Shift Communications

FEBRUARY 13, 2017

Reporting to Others. As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Instead, choose to report only the video metrics our statistical analysis determined as meaningful and the actions that resulted. Vice President, Marketing Technology.

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Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Genuine Curiosity.

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Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you don’t have time to do an in-depth sentiment analysis, your best bet is not to report sentiment at all. Vice President, Marketing Technology. How does it go wrong? Here’s why. Christopher S.

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Shift Communications

JULY 24, 2017

can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Before reporters are on the hook. Companies battling a crisis will be shot with rapid-fire questions from reporters hoping to fluster the CEO. For example, G.W.

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Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Vice President, Marketing Technology.

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Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. There are a variety of ways you can use it as with the reports above. Chel Wolverton. Integrated Services.

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Shift Communications

DECEMBER 30, 2015

Building Twitter lists and then forming relationships via Twitter with reporters is an art, but can yield great dividends if done correctly. Everyone’s favorite blue bird is here to stay, so harness its power for your PR. Amanda Loewy. Marketing Coordinator.

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Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Vice President, Marketing Technology.

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Shift Communications

JULY 28, 2017

As we know, writers and reporters like to be targeted individually, rather than as part of a larger media blast. Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. He can invite key media members to visit, too! s side of the story.

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