Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Training. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Branding 52

Branding Brand Training Viral 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Branding 52

Branding Brand Publicity Training 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. Media and Message Unity Training.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

Social Media 120

Social Media Reputation Crisis Media Training 120

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. It’s not enough to research the agency you’re applying to – that’s your baseline. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. is suffering a crisis. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. With the brand message posted, the storm is already starting to calm, but G.W. Lastly – and most importantly – G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. So, fundamentally marketing activity is commercially focused and PR is focused on reputation.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Additionally, many types of PR work together to build the brand’s image.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. This is shown by the requests we get as an agency. Is content really still king and if so which type?

Interviews 28

Interviews SEO Banking Radio 28

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Landis PR

SEPTEMBER 27, 2021

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105

Agency Travel SEO Nonprofit 105

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 172

Report Local Media Pitching 172

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.

Meeting 0

Meeting Social Media Employee Pinterest 0

Communications Conversations

JULY 18, 2019

You also do a ton of media relations-TV work in town. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! How have you built that reputation? You started an agency back in 1984 with Deb Garvey. This isn’t your first stint as a business owner.

Local 94

Local Course Community Interviews 94