Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. There has been a real revolution in the last two years - we have gone from consultants to decision makers. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” How do you develop a communications strategy? Dollar-for-dollar, this is the most important aspect of a communications strategy, in my humble opinion.

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Publicity Training 52

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Your favorite social media site is… Twitter for research and LinkedIn for building connections. 1) What are the top challenges in PR currently from your perspective?

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. How did you get your start in advertising and communication? What are some of the key components of a successful communication strategy? Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. How can old school strategies counter disinformation. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm.

Ethics 52

Ethics Strategy Real Estate Local 52

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. With the rise of social media, digital technology, and more, PR professionals have to stretch.

Real Estate 120

Real Estate Technology Data Agency 120

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s important to explore the best way to cultivate that strategy.

Social Media 149

Social Media Marketing Media Facebook 149

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. You have to have a comprehensive strategy and approach. That’s where political candidates are and that’s where media are. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content and media strategy has paid off in spades for Mayo. Exhibit B: Also Starbucks. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48