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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 85
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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Mobile is still growing. PRs have long been aware that the content we create is increasingly consumed on mobile devices. Revenue will follow.

Trends 159
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Disability encompasses a wide range of variations far beyond mobility impairment.

Brand 89
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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177
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Video Content Trends for Media and PR Professionals

Cision

Globally, a third of people watch more videos on their mobile devices than last year. . Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are your videos mobile-friendly?

Video 120
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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly.

Publicity 122