PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. This is what marketers call return on investment (ROI) of marketing.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss. You’re looking for clicks, views, shares, and time spent on site.

Case Study 111

Case Study Marketing Study Content Marketing 111

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. HARO is an industry mainstay, but their delivery system is somewhat antiquated. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. HARO is an industry mainstay, but their delivery system is somewhat antiquated. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Sure, it starts with a good story, but execution, distribution, measurement and expectations—how, where, and to whom that story is told, what you’re measuring, and having a sense of what you’re trying to achieve—will tip the balance. Measurement: The Story Continues.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

AUGUST 6, 2019

The system gives PR pros basic analytics such as how many reporters opened the message, clicked through on your pitch, and saved the message. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 64

Marketing Pitching Corporate Tools 64

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. Sales is driven and measured by one metric, closed business – revenue. 13) Data says it’s fit to print. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52