Advertising Infographics Print Trends 
Cision
MARCH 21, 2016
Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising. So how can you stay on the cutting edge of the news industry?
Presspage
NOVEMBER 6, 2017
What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.
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Deirdre Breakenridge
MARCH 12, 2015
The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.
Burrelles Fresh Ideas
JUNE 13, 2023
A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.
Critical Mention
SEPTEMBER 21, 2018
As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”
Cision
NOVEMBER 24, 2015
Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . But copyright violations can have disastrous consequences.
ImPRessions - Crenshaw Communications
SEPTEMBER 28, 2017
The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.
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