Remove Advertising Remove Creativity Remove Infographics Remove Mobile
article thumbnail

5 Things Everyone Should Know About Pinterest

Cision

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Businesses are doing creative stuff with Pinterest. Checklists. Conclusion.

Pinterest 120
article thumbnail

How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Share your data for a better PR program

Shift Communications

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157
article thumbnail

Seven Principles of Content Marketing

Shift Communications

Search engines increasingly favor Social Signals, Blended Results, (multimedia) and mobility. a big infographic could be made available in smaller chunks). A reputation for credibility trumps a reputation for creativity: credibility today lends authority to the creative endeavors of tomorrow.

article thumbnail

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Mobile broadband services such as WAP, 3G and 4G followed.

article thumbnail

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Does your B2B agency stopped bringing creative content ideas?

Web 60
article thumbnail

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

It ‘helped’ that my National Guard unit was mobilized for Iraq, so making a career change wasn’t as intimidating. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Content is content.