Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). You could visibly see the confidence appear on their faces over the course of just an hour or two.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR 20/20

OCTOBER 12, 2017

Now, of course, the “profit” that Kotler speaks about is the idea that marketing should ultimately drive more sales of product than it should create costs in order to facilitate those sales. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Of course, not every pitch is going to be successful. There’s nothing wrong with having personality and a distinct voice in your press releases. And that’s okay. It’s inevitable.

Pitching 40

Pitching Media Small Business Writing 40

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

PR Conversations

JULY 20, 2015

the festival administration; the army of volunteers; and, of course, the sponsors. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects.

Enterprise 227

Enterprise Agency Radio Fashion 227

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 10, 2015

The event’s DISRUPTORS theme was designed to convince marketers to take notice of tactics that were new or outside of their normal course of action in business. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. In the UK one of the most flagrant practitioners of controversial politics is of course Nigel Farage. Needless to say, the gallery had to order more prints. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

Bad Pitch Blog

MAY 20, 2010

Good Organic Stories Trump Re-Prints. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes. An iPad Custody Lawyer of course. If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it.

Pitching 49

Pitching Fashion Report Twitter 49