PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. Brand influence is born in a community. Yet it’s a tricky question. Create True Advocates.

Education 120

Education Leadership Viral Consumer 120

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Kristina shares three considerations to keep in mind for your next customer community strategy. Online advertising has changed. Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 22, 2016

In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? You do not have any followers. Make money. Marry the media. You read right.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). How can you use your product to tie and uplift your community? You do not have any followers. Make money. Marry the media. You read right.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

NewsWhip

JUNE 23, 2021

So, whether it’s the political, the regulatory, the legal, the community, the media aspect, you have to be thinking about where there’s tools and technology and analytics that line up with each of those segments so that we can really have a comprehensive view of the situation around a particular project. Talking Points.

Data 78

Data Media Analytics Energy 78

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Everyone wants to produce viral content that gets shared all over the web. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225