Cision

AUGUST 2, 2016

So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands? There needs to be a clear and consistent message at the heart of those brands seeking to make a long-term impact.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. He covers an influence marketing survey by Open Influence , which found “Roughly half of the respondents didn’t know any of the hashtags commonly used by influencers to indicate sponsored content were denoting advertising.”.

Study 64

Study Marketing B2B Apparel 64

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 118

Advertising Advertising Privacy Apparel 118

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Mindful Marketing

SEPTEMBER 25, 2022

That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand? He’s promoted brands that include, but aren’t limited to, Beautyrest, Disney, Snickers, UGG, and Visa. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

Apparel 76

Apparel Comparison Sports Training 76

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 109

Company Apparel Airlines Crisis Communications 109

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 64

Writing Company How To Apparel 64

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Will new customers be attracted to the brand? When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. If your company speaks out, will most be pleased and embrace your message? Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213