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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131
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Helsinki, Finland – Growth Path Ahead

Landis PR

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. “Oh, I run ads, I don’t need PR.”. And we get it. And that means more reach!!

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PR Isn’t Just for Big Businesses?

Victorious PR

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

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How to Connect With Consumers Offline

5W PR

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt. (If

Blogging 183
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239