6-reasons-your-content-marketing-program-is-struggling 
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. On the other hand, they could also cut the program entirely. Need help with marketing or PR? Try our services.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.
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Sword and the Script
SEPTEMBER 26, 2017
but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. If you decide to use video in your marketing, do it because you’ve tested it at your organization, you are repurposing it across many channels, and most important of all, it produces results for you.
Cision
JULY 20, 2015
According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. And whether certain characteristics are linked to success.”
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.
PR 20/20
MAY 12, 2016
Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.
Victorious PR
FEBRUARY 22, 2023
And your team can do this for YOU. You don’t have to pay us or any other PR firm thousands of dollars per month to get all of these WINS for your business. We can create the department in your already existing team!! We can create the department in your already existing team!! Hint: Word of mouth, IS PR.
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