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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur.

Crisis 141
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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

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A quick look back at 18 PR statistics summarizing the profession in 2023

Sword and the Script

To win over journalists, PR needs to understand their audience A survey of 3,000+ journalists found 75% say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources.

B2B 106
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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How to Use Multimedia For Better PR Campaigns

Cision

Multimedia is a crucial component to impactful modern-day journalism. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive?

How To 282
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Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

With CrowdTangle being deprecated in August 2024, many newsrooms are seeking an alternative for their social media news gathering, multichannel audience development, competitive benchmarking and developing ideas from social media trends.

Reddit 78
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

2024, January 13). 2024, January 13). The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.” Source: Journal of Professional Communication 9 Grunig, J. 2024, January 13).