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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working? How do you know what’s working?

Training 195
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199
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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Enlist employees.

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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Survey demographics Edelman surveyed 250 senior communication leaders during December 2020 and February 2021.

Corporate 113
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A new term for professional communicators

Stephen Waddington

Here are some of the issues that need to be front of mind as we head towards 2021. We’ve worked with executive teams to engage employees. Internally it will focus on the balance of home and office working. Planning for 2021 This is a moment for organisations to be brave and show leadership.

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A Guide to Pride Without Pandering

PRSay

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 201
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DEI Initiatives: Hey Alexa, Should I Issue a Statement For This?

Shift Communications

2021 was a whirlwind year in terms of keeping up with events that shook our country. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. Take the lessons from 2021 to build a plan. And that’s OK.