2020 Consumer Local Television 
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 6 percent who said television would rank highly in 2020.
Bianchi Biz Blog
FEBRUARY 1, 2024
In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.
Stephen Waddington
JUNE 25, 2020
The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. Television news and online sources have seen significant upticks against a trend of decline. The future of news is complicated. There are no easy answers. Photo by Tero Vesalainen/iStock / Getty Images.
Stephen Waddington
MAY 19, 2020
We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.
PR in High Definition
NOVEMBER 29, 2021
These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.
Bianchi Biz Blog
JUNE 21, 2021
The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5
Mindful Marketing
MARCH 26, 2023
In 2020, the University of Colorado Boulder signed a $1.6 I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.
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