Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2016. billion by 2020.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

B2B 127

B2B Mobile Content Marketing SEO 127

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. Peter Himler (@PeterHimler) January 13, 2016.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR 20/20

MARCH 7, 2017

it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. million - had become the last successful, worst-polling candidates in the 2016 race. What’s a marketer to do? “To

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. They want to be helpful.”.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

DECEMBER 12, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So how do you keep them engaged? Use multimedia.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. So how do you keep them engaged? Use multimedia.

Writing 79

Writing How To Infographics Pinterest 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JANUARY 20, 2017

It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Because consumers are now controlling the conversation, advertorials are dead. So if you’ve been using them in your marketing strategy, it’s time to let that go in favor of more effective branded content.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion in 2016. billion by 2020.

How To 40

How To Engineering Content Marketing Advertising 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40