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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Uncategorized best business storytelling business storytelling PR storytelling visual storytelling'

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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling. of its revenue on R&D in the second calendar quarter of 2014.

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Storytelling Tips to Make Your Brand More Relatable

Lauri Pehar Borsh

By Richard Brownell | PR News Online 02/11/2014. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Take it to your audience!

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level.

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How the World of Influencers Has Shifted

Cision

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014.

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Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.