2014 Advertising Journalism Storytelling 
Cision
MARCH 10, 2016
Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014.
Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ 2014: Focusing on a Few 2014 Content Marketing Predictions. Fast-vertising.
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane. It’s Sponsored Content.
PR Conversations
JANUARY 20, 2015
And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.
PR Conversations
JANUARY 20, 2015
And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.
Cision
FEBRUARY 5, 2016
Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling.
Polaris
DECEMBER 14, 2014
Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news.
Expert insights. Personalized for you.
96 
Let's personalize your content