Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . 2014: Focusing on a Few 2014 Content Marketing Predictions. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “Direct answers went big in 2014, and they will get bigger.” Click to tweet! Chris Brogan.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Communications Conversations

MAY 3, 2016

Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Most recently, Liddy became a co-founding member of the National Millennial Community, where students reverse-mentor some of the nation’s top executives. And her rock star tendencies don’t stop there.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Everyone brings value to the table in different ways.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. Matty encouraged students to follow his passion.

Local 60

Local Agency Corporate Internal 60

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. They’d come off as heroes and acquire the rights to an owned media site with a community already aligned with the company’s business.

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. All 160 episodes since July 2014.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. This one will be unfolding for the coming years.”. –

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate.

Interviews 50

Interviews Communications Storytelling Marketing 50

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Press release! Press releases are nearly useless. What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers.

Marketing 174

Marketing Employee Content Marketing Training 174

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60