ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

Film 149

Film Real Estate Banking Financial 149

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

JANUARY 13, 2022

Scott is the author of Why They Follow: How to Lead with Positive Influence , the co-author of Rainmaker Confidential , and has been quoted in The Wall Street Journal, Forbes, Bloomberg, The American Lawyer, Above the Law, The Huffington Post, Selling Power Magazine, Business Insider, and many more.

Strategy 52

Strategy Training Insurance Insurance 52

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Journal of Personality and Social Psychology, 95 (4), 810–825. Barnum had a knack for creating buzz. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Mark My Words

DECEMBER 29, 2015

However, as the comeback of wolfish investment bankers at Barclays and elsewhere goes to show even a calamity on the scale of the 2008 crash eventually passes into the dusty vaults of memory. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. Taking this further, I’d offer the following four takeaways for consideration. Give our services a try.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. A half year later my employer was acquired. Social alerts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81