Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. These won’t be used for major bylines, important press releases, and other critical missives where every word counts.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Just Who Are These Highly Productive World-Class Communicators?

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. The reason being, every technology captures and records data slightly different, and none of them are perfect. Every company’s digital ecosystem is different. In other words, how should it categorize different data and what should be filtered out.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

AUGUST 5, 2014

Digital publishers offer a simple yet solid model worth considering. You should also note that this perspective is written from a B2B enterprise sale perspective. Consumer oriented PR should have an even easier time taking these measurements. Review the top 20 or 30 sources of referral traffic to a particular site.

Measurement 118

Measurement Analytics Tools SEO 118

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. It’s 20 years since the internet went mainstream in Western Europe. As traditional media has fragmented, individuals have created their own media on almost every form of social network.

Publicity 79

Publicity Community Pinterest Reputation 79

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. There are examples offline and online in almost every market.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

AUGUST 4, 2016

While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands.

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

NOVEMBER 19, 2017

Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. She also gets a mention in the article. #1 It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164