Ronn Torossian
MAY 8, 2024
In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.
Agility PR Solutions
MAY 6, 2024
As a PR professional today, digital accessibility is not just a technical requirement; it’s a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your […] The post Why digital accessibility should be part of every PR professional’s strategy appeared first on Agility
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Reputation Us
MAY 6, 2024
ReputationUs has been honored to partner with the Allegacy Federal Credit Union team for more than three years. We are honored and humbled to received former President and CEO Cathy Pace’s testimony. “The value that the RepUs team provides me and our Allegacy Federal Credit Union team is immeasurable. They constantly safeguard our brand, offer meaningful counsel when it matters most, and their content development is spot-on.
Sword and the Script
MAY 7, 2024
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. It’s been pretty quiet this month, which is starting to look like it’s going to be characteristic of the year.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
MAY 7, 2024
The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap. 5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differenc
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
MAY 7, 2024
Industry professionals should stop using these two words interchangeably. A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” It’s all the same, isn’t it? Not exactly.
Bianchi Biz Blog
MAY 6, 2024
I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years.
Burrelles Fresh Ideas
MAY 7, 2024
While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting.
Agility PR Solutions
MAY 6, 2024
For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout the EU and in California, with other areas surely to follow suit in the near […] The post As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required stand
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
MAY 5, 2024
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.
Stern + Associates
MAY 6, 2024
The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. When it comes to digital marketing, it’s important to take an approach that aligns with each organization’s unique business needs—leading to the creation of cross-channel strategies meticulously crafte
Solo PR Pro
MAY 7, 2024
Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy.
Agility PR Solutions
MAY 7, 2024
In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate throughout the company and inflict permanent damage. This is when the support of a […] The post How PR support saves brands in a crisis: Strategies for all stakeholders appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
MAY 6, 2024
11 years since her first #MediaMonday feature, Cynthia Sassi, president and founder of Fabulous Media Group, returns to share an exciting update on her company's expansion and the stories she is looking for nationwide. Meet Cynthia and learn more about her fabulous outlets in this post.
OnePitch
MAY 7, 2024
Anthony L. Fisher is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack.
Institute for Public Relations
MAY 7, 2024
IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. The Pew Research Center analyzed Asian Americans experience, attitudes, and views on their identity and diverse cultures. A survey of over 7,000 Asian American adults was conducted from July … Continue reading How Well Connected do Asian Americans Feel to Each Other?
Agility PR Solutions
MAY 7, 2024
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data security, compliance, and privacy firm BigID reveals that IT leaders fear the risks of data-security […] The post The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PR Fuel
MAY 5, 2024
In 2024, 86.4% of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts. However, crafting a. Read More The post How to Write a Press Release for an Event With Persuasive Language appeared first on eReleases.
OnePitch
MAY 9, 2024
More often than not, you’ll hear from novice and seasoned PRos alike that your best bet when working with reporters is to present a well-researched, thought out, and data-backed story idea that’s relevant to their coverage. While this is absolutely true and the case for a lot of folks, today, we’re presenting three reasons why taking a slightly different approach might help you score coverage and build awareness for your client.
Institute for Public Relations
MAY 7, 2024
The Yale Program on Climate Change Communication examined which questions Americans would ask global warming experts if they had the opportunity. An online survey of 1,003 Americans was conducted from Oct. 20–26, 2023. Respondents were categorized into six different categories depending on their attitudes toward climate change: alarmed, concerned, cautious, disengaged, doubtful, and dismissive.
Agility PR Solutions
MAY 6, 2024
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to optimize AI’s output. But new research from young professionals’ support platform Intelligent.com examining […] The post AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Medianet Australia
MAY 8, 2024
Today, Medianet is joined by Jane Albert, a Freelance Arts Writer and Deputy Editor whose work has been published by Broadsheet (Sydney), Harper’s Bazaar, Limelight and The Weekend Australian.
Steve Barrett on PR
MAY 7, 2024
Agency Business Report 2024: Editor's letter.
PRSay
MAY 8, 2024
Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders? Pass The Palm Test. Encourage reading and skimming by breaking your text into little pieces. In other words, pass The Palm Test. The Palm Test says you should be able to put your palm down anywhere on your message and cover something besides just paragraphs.
Agility PR Solutions
MAY 5, 2024
Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and that brands will struggle to scale their video usage and harness critical customer engagement opportunities if […] The post New research finds brands are struggling to deliver video-rich experiences at scale appeared first on Ag
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Institute for Public Relations
MAY 7, 2024
Social media users, communicators, politicians, and media companies are all watching the ongoing issue of the so-called “TikTok ban” in the United States.
Maxim Behar
MAY 7, 2024
Host (Lora Indzhova): Maxim Behar, Assoc. Prof. Alexander Hristov are here with me, PR experts. Hello, gentlemen, glad to see you. Maxim Behar: Good morning! Host: To ask you the first question, if I may use Mrs. Ninova's words - do we currently have a fake caretaker cabinet? Maxim: We don't have a cabinet, actually. Real or fake, we don't have a cabinet.
Agility PR Solutions
MAY 5, 2024
We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless, cybersecurity breaches happen. They cause damage not only to the property and value of companies but […] The post The role of PR in crisis management during a cybersecurity breach appeared first on Agility PR Solutions.
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