UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
The Proactive Report
MARCH 18, 2016
Why does UCG work better than branded content as a Digital PR tactic? . Q3: Why has UCG suddenly burst onto the Digital PR radar – it was not even a category for marketers last year? What exactly is social proof and how does it tie into UCG and Digital PR? How can using aggregated UCG drive people down the sales funnel?
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