NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Can you tell us a bit about that? Bryan: Yeah, absolutely.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), I hope you find this post helpful – if not now, at some point down the road. It happened over time, as you’ll see in the numbers I share in the second half of this post.

Blogging 64

Blogging Analytics Google Writing 64

ImPRessions - Crenshaw Communications

MAY 31, 2018

5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan. The PR quarterback has to see the whole field while keeping his head on a swivel.

Creativity 136

Creativity Reputation Advertising Advertising 136

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), I hope you find this post helpful – if not now, at some point down the road. It happened over time, as you’ll see in the numbers I share in the second half of this post.

Blogging 40

Blogging Analytics Google Writing 40