Pitch Imperfect: PR’s Lost Art
Flatiron Communications
JANUARY 11, 2018
Whatever else they say they do, nearly every PR firm I know today — from the coolest-sounding digital boutiques to the global agencies owned by Omnicom, IPG and WPP – places a premium on generating news and feature stories for their clients. Do they recognize the difference between a message and an actual news hook?
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